Build the Right Foundation. Attract More Traffic. Generate More Leads. Grow Your Business.
So, do you want to drive more leads for your business from digital channels like search engines, email marketing, and social media? Great. We’ve built a digital marketing strategy framework that does just that.
Our digital marketing program is designed to drive more prospective buyers to your website, convert these prospects into leads, and those leads into sales.
Digital marketing is pretty self-explanatory; it’s defined as online and internet marketing using digital tools.
But digital marketing is also about the type of methodology under which we USE those tools — inbound marketing.
Inbound marketing focuses on creating a customer experience based on trust, which is the opposite of outbound, or “interruption” marketing (telemarketing, billboards, spam, etc.).
It’s important to note here that an awesome inbound strategy doesn’t happen overnight. That’s where we come in.
How does our digital marketing program work?
We put together a custom digital marketing plan for you that is based on your business’ goals. Then we execute the plan on a monthly basis.
The plan breaks into three critical parts:
- Attract More Prospects – Gain more website traffic through content marketing (blogging), email marketing, search engine optimization (SEO), pay-per-click marketing (PPC), and social media.
- Convert More Leads – Once you have more traffic on your website, you need to convert the traffic from an anonymous website visitor to an identifiable lead. We do this through irresistible downloadable content offers (like eBooks and webinars), lead nurturing via email, A/B testing, and compelling videos.
- Close More Sales – Leads are no good if they don’t close. We empower your sales team with new tools and data to help them close more of the leads we send.
This is where a strong foundation comes into play. We aren’t just creating content or running a paid ad for the sake of doing so. Instead, we work to understand your audience’s challenges and pain points, identify keyword opportunities, and create tailor-made content that positions your business as their best solution. We often hear of companies that give up on content too early. But if it’s created strategically, that content could always work a little harder for your business.
At Siona Solutions, we continually optimize your content, whether it’s a video, blog, or an eBook. We build links with industry thought leaders. Then, frequently monitor and measure that content to make sure it’s successful. We analyze the traffic, the conversions.
What are the digital marketing tactics?
We tackle digital marketing through a universal strategy focused on impact. We found that we needed an in-house team who can build out the front end and guide all of the integrations on the backend. When these tactics are used together, they create a holistic approach to getting your business more leads. They build a solid digital marketing framework.
