Outsourced marketing is the practice of contracting an organization’s marketing functions to an outside firm.
Outsourced marketing is common in professional services firms of all sizes and across all industries. Even individual experts and practices within larger firms often seek outside marketing expertise.
There are many reasons firms outsource some or all of their marketing. Here are a few of the most common situations:
- A firm can only devote a limited number of hours each week to marketing and they want to improve the quality and consistency of their marketing.
- A small firm has no budget for a full-time marketer. Outsourcing frees up valuable, often billable, time they can spend serving their clients.
- A marketing department uses an outside marketing firm to take over routine, repetitive or tedious tasks, such as designing and setting up email campaigns, so that they can focus on more strategic tasks.
- A firm wants top-drawer marketing. Outsourcing to a reputable partner provides access to a team of highly skilled experts across a wide spectrum of marketing disciplines.
- A firm’s partners are tired of investing in marketing yet never knowing if they are getting results. Their new outsourced marketing firm provides full accountability, measurement and reporting.
- Leadership believes their marketing department is out of fresh ideas. So they hire an outside firm to provide marketing strategy, as well as implementation support in areas the in-house team is weak. Everything is handled by professionals who keep up with the latest trends, technologies and techniques.